Edmonton Regional Tourism Group - Taste of Summer - July 2010
In July 2010, Play It By Ear Productions had the pleasure of developing and implementing the Edmonton Regional Tourism Group's (ERTG) 6th annual Country Cuisine Taste! of Summer event for the second year in a row. This one-day local cuisine event, which took place at the St. Albert Botanic Gardens, featured regional chefs, producers and artisans working together to collectively support, sustain and grow culinary tourism in the Greater Edmonton Region. The event saw over 300 guests sample food from seven different restaurants and six different artisans on a sunny Sunday evening. PIBE was pleased to have had the opportunity to work with the ERTG to bring to life this important event in support of local tourism. To view some of the days events and participants please click here.Porsche: Cayenne Launch 2010
In June 2010, Play It By Ear Productions (PIBE) had the pleasure of working with Norden Autohaus to launch the 2011 Porsche Cayenne. This launch was significant because it was the first launch event in North America for the re-vamped vehicle. PIBE's approach was a simple, yet elegant unveiling of the vehicle to an invite-only guest list. The event was held in the modern showroom of the goAuto head office, the parent company of Norden Autohaus, and was well received by those in attendance. To view photos from the event click here.Manasc Isaac Architects - Re-imagine
In November 2009, Play It By Ear Productions was hired by Manasc Isaac Architects (MIA) to develop and implement a Communications Strategy for the firms Re-imagine initiative. The aim of Re-imagine is to preserve and renew existing building stock, protect the investments of building owners, reduce energy use and greenhouse gas emissions while enhancing the environment for occupants. In order to effectively communicate with the organizations target audience, and increase brand recognition of Re-imagine, a number of strategies were developed. For instance, a 'glossary of terms' was developed to reduce the use of technical jargon, key messages were developed, key spokespeople received media training, and social engagement activities such as Tower Renewal Summits were organized. PIBE continues to work with MIA, helping the firm to plan their next Tower Renewal Summit in November 2010.Second Annual 104 St. Al Fresco Block Party
For the 2nd year in a row, Play It By Ear Productions had the pleasure of working with deVine Wine & Spirits to develop and implement the annual 104 St. Al Fresco Block Party. Our team came on board as event facilitator to help increase organization of the event, as well as coordination of street programming while managing all media relations. In 2010, all proceeds from the event went to E4C Kids Lunch Program. Highlights of the day included an expanded wine tasting event, outdoor yoga and street art demonstrations, two sound stages featuring local artists and DJ's, a Portuguese BBQ coupled with a crostini bar, an extended licensed patio and a free outdoor film screening. Attendance and interest in the event in 2010 far exceeded the 2009 event. The team at Play It By Ear looks forward to working with the Al Fresco team again in 2011 to continue supporting local charities in a community building manner. View photos from the event here.Terra - Centre for pregnant and parenting teens - 2009
In October, 2009, PIBE worked with Terra - Centre for pregnant and parenting teens to develop a multi-year social awareness campaign entitled, Baby Heroes, to raise awareness about the importance of empowering teen parents to succeed. The campaigns main focus was a diaper drive that took place in various locations across Edmonton from October 7 - 26th, 2009. Over the course of those three weeks 80,750 diapers or 1076 boxes were collected. During that time, PIBE worked to develop the logistics of the campaign, as well as the creative visual components, a micro-site, media spokesperson training and media relations. To view images from the campaign click here.Assembly of First Nations - National Chief Selection - 2009
In 2009, Calgary was selected as the location for the 30th Annual General Assembly of the Assembly of First Nations (AFN) and the election of the National Chief, held at the Telus Convention Centre on July 21st- 23rd, 2009. While the Assembly is held each year, the election of the National Chief is held only once every three years. This particular election marking the end of the era of First Nations political groundbreaker, Chief Phil Fontaine. More than 3,000 delegates attended, including 633 Chiefs and proxy voters.
In this very historical and significant National Chief Election and Annual General Assembly, PIBE was invited to assist the Treaty No. 7 Host Committee in the planning, and lead of all logistics for the Host Committee Activities. The Host activities were designed to foster an inclusive and informative culture in Calgary surrounding the Assembly and the Election between Aboriginal and non-Aboriginal peoples. The Host Committee included a variety of interest groups including corporate sponsors, involved First Nations groups in Alberta, the Alberta government, and local community organizations including the City of Calgary, Tourism Calgary, The Calgary Stampede, Downtown Calgary Business Association.
PIBE advised on effective ways for the Treaty No. 7 Host Committee to reach, relate and interact with its primary and secondary audiences in Alberta and across Canada on behalf of the AFN, and how to creatively and effectively deliver key messages to all stakeholders. Collaborating with multiple partner organizations, PIBE helped to ensure the tactics and the overall strategy addressed the needs of each organization. We also provided media relations support including the organization and development of a media conference, sponsor communications support and volunteer management throughout the conference.
Over the course of four days, PIBE produced eight separate and culturally intricate events held in multiple downtown Calgary locations for the 3000 delegates.
PIBE continues to support and collaborate with First Nations organizations to improve the communication and sharing of culture between First Nations citizens and their partners and neighbors. To view images from the convention click here.
Porsche: Panamera Launch - 2009
On October 17th, 2009 the launch of Porsche's first four-door sedan, the Panamera, took place in Edmonton. PIBE had the pleasure of working with Norden Autohaus to develop and implement an evening of celebration that included the unveiling of the Panamera, a fashion show, music and entertainment for guests. For more information on the Panamera please visit: Norden Autohaus. To view scenes from the event click here.Razom: A Fusion of Ukrainian Dance
Edmonton International Film Festival (EIFF) - 2009
Alberta Beverage Container Recycling Corporation (ABCRC) - 2009
Since early 2008, PIBE had the pleasure of working with the Alberta Beverage Container Recycling Corporation (ABCRC) as a change agent for the company. As such, PIBE was involved in a myriad of tasks helping to encourage Albertans to recycle their beverage containers.
During this time we were involved with developing an Integrated Marketing and Communication plan in conjunction with ABCRC's other communcations and research consultants. To aid in the success of this plan, PIBE was responsible for helping to further enhance the companies online communications, public and government relations efforts, establish a Recycling Street Team and develop additional event sponsorships. Some of our online concepts for ABCRC include: